There's concern about "green washing" where someone makes claims of being environmental when they're not - but to be honest, I'm tired of the finger pointing, and prefer to shed light on the amazing success stories that aren't being told.
As a communication consultant, I'm helping some of the country’s top builders and manufacturers effectively integrate their green message into their existing campaigns. Here are a few of my clients:
Duke Energy Corporation - Charlotte, N.C.
Assessing and writing copy for the utility’s web pages on sustainability and the environment. Creating strategy and marketing pieces for its community self-assessment tool.
Leesburg PR - Atlanta, Ga.
Providing green messaging expertise for EcoManor’s media campaign. Provided media training, PowerPoint presentations and speeches for owner Laura Turner Seydel.
LeylandAlliance - Tuxedo, N.Y.
Consulting on sales training and green messaging for the developer’s projects in New York and South Carolina.
Livable Communities Coalition - Atlanta, Ga.
Volunteering as a member of the nonprofit organization’s Communication and Education Subcommittee.
Museum of Design Atlanta
Writing the narrative and helping curate a new traveling exhibit on green building in Atlanta to premier in Fall 2009.
The Seaside Institute - Santa Rosa Beach, Fla.
Acted as the Atlanta liaison to enlist support for the nonprofit organization’s conference in November 2007. Created sponsorship materials and coordinating local fundraising.
Today’s Homeowner with Danny Lipford - Mobile, Ala.
Contributing green building expert on syndicated television show. Co-hosted special episode featuring Atlanta projects.